The VOGUE Fashion Fund is part of a global initiative to mentor the next generation of fashion designers. Started in India in 2012 in collaboration with Fashion Design Council of India (FDCI), the Fund brings together a panel of industry experts to identify six finalists and one winner.
High-res
With Rahul Mishra and Tina Tahiliani welcoming guests and guiding them around the venue, Ensemble showcased collections from the Vogue Fashion Fund (VFF) designers at their flagship store at Lion’s Gate, Mumbai.
Guests entering the store were greeted by a line-up of mannequins wearing signature garments from the VFF clique, validating the talent that caught the eye of the judges in the first round.
The summery lace creations from Péro by Aneeth Arora - also the winner of the very first VFF - attracted maximum attention from visitors, competing for attention with Amit Aggarwal’s structured drapes and Payal Pratap’s floaty summer layers.
All the collections will be retailed at the store, so you can pick out your favourite.
The @vffindia Vogue Fashion Fund 2012 designers show at Ensemble in Mumbai Voguefashionfund.com vine.co/v/bUA2Y7aVF5b
— Vogue India (@VogueIndia)
Watch the first Vogue Fashion Fund in process.
The second edition of Vogue Fashion Fund (VFF) began with a stall at Wills Lifestyle India Fashion Week (WIFW) in Delhi this March.
Mannequins wearing elaborate designs by last year’s finalists Pankaj & Nidhi, Payal Pratap Singh and Nitin Bal Chauhan decorated the stall, while a select playlist of Vogue’s fashion films played on the screens installed at the entrance.
At the stall, WIFW participating designers were invited to enter their names into the running for the second edition of the VFF. Entries close April 30.
Who will repeat Péro’s success?
@vffindia 2012 winner Aneeth Arora’s fashion week presentation vine.co/v/bdEMT9LQ6Yd
Hand-spun, hand-knitted, handcrafted and emotional: this pretty much sums up the DNA of Aneeth Arora’s earthy label, Péro.
“I like keeping designs real,” says the 29-year-old designer from New Delhi.
“The touch-and-feel quality translates not just into the choice of handlooms I use for the clothes, but also in the way tiny buttons are wrapped in the finest of muslin.”
Simple designs—pinafores, fluid pants, voluminous skirts—are layered and patched together like a mood board of rural India. Ikats, Chanderis, Maheshwaris and naturally dyed khadi dominate in a palette of indigo blue, charcoal and brick.
God is in the details, and her collections are almost religious—a tribute to the handloom traditions of India, and a nod towards a world order that is increasingly localising, not globalising.
It was one of the season’s most awaited shows. Aneeth Arora’s growing fashion clout was evident by the number of people waiting to get into the show area many wearing Péro’s Spring/Summer offerings.
